WABB is locally owned and operated by the Dittman Group, and has had the same format for over 40 years. We are the exclusive Top 40 station in the Mobile and Pensacola Markets. WABB plays music listeners can't hear anywhere else, which makes them more likely to listen longer and hear your commercial.
WABB has strong local identification and brand recognition. The Gulf Coast knows, recognizes and trusts WABB. WABB secures long term advertisers because we deliver results. You know what you're buying when you invest in a trusted brand such as WABB.
97.5 WABB has a signal of 100,000 Watts, covering the Gulf Coast from Biloxi/Gulfport, Mississippi to Ft. Walton/Destin, Florida. WABB has the capacity to reach your potential customers, reaching close to 1 million listeners each day*.
Americans today have more listening options than ever; yet 93% of all consumers 12 years old and over listen to the radio during the course of a week. No other medium- electronic or otherwise- can claim as many weekly consumers as radio does.
Radio has the ability to target a specific segment of the consumer market.
Radio has a multi-venue reach with strong penetration in the home, at work, and in the car, which means radio reaches consumers on the way to YOUR store!
Because Radio is easily available just about everywhere and can be enjoyed while using other media, Radio continues to capture about 19 hours of tune-in each week, providing many opportunities for your advertisements to make an impact**.
Radio is "Theater of the Mind". Listeners have a strong emotional bond with "their" Radio Station. They trust the station and as a result, their advertisers.
Online advertising on WABB.com is a cost effective way to get your message across to thousands of listeners who are online.
The listeners who visit WABB.com are our most loyal, active listeners! This means your online advertising is seen by listeners who are more likely to use our products and services than any others.
Please contact Cathy Kaufman, our Director of Sales for more information by phone at 251.432.5572 ext. 132 or by email at
ckaufman@wabb.com.
*Source: Radio Advertising Bureau 2007 Marketing Guide and Fact Book
**Population Division U.S. Census Bureau. Release Date: March 22, 2007